People are talking about your products. But more importantly, they’re listening. Facebook, Twitter, review sites, and product forums are just a few of the sources that a savvy customer checks when making a buying decision. This reality has fundamentally changed the definition of quality. It’s no longer sufficient to conform
Well okay maybe you can't hear us, but at least you can read what we have to say. Although, I'm not ruling out an occasional video or podcast entry. One of the best kept secrets at SAS is the incredible domain expertise that comes to work here everyday, ready to
Companies have become obsessed with product quality – and for good reason. Customer dynamics, their willingness to expose product quality issues socially on the web, and the ease with which they can jump to competitive products make quality a more important differentiator than ever before. Over the past 15 years,
