Understand the data for omnichannel
Once you have a data strategy for omnichannel, what's next? Kim Kaluba explains.
Tag: omnichannel data strategy retail
Where to start with omnichannel?
Kim Kaluba says start the journey toward ominchannel with a data strategy based on governance.
Taming the omnichannel data monster
Kim Kaluba describes how a customer data strategy can help you achieve an omnichannel vision.