![](https://blogs.sas.com/content/sascom/files/2016/10/42-25482791_400x316px_72dpi.jpg)
Digital transformation = increased expectations for media & entertainment
Consumers want content 24 hours a day, seven days a week, all around the world. It's a tall order for media & entertainment (M&E) companies and a 180 degree shift from days past. How do they provide enough content to meet demand? Audiences are binge watching over-the-top (OTT) programming, creating