![](https://blogs.sas.com/content/sascom/files/2023/08/1195967116-e1693233499916-535x600.jpg)
AI, BMI and life insurance bias: Examining the impact of facial recognition
Life insurance is hard to sell. People don’t like talking about it because it draws attention to a topic no one wants to consider for themselves. Death. Life insurers have earned a reputation for laborious and intrusive processes to secure the coverage that everyone needs. So, over the years, they