![programmers working on big data identity resolution](https://blogs.sas.com/content/datamanagement/files/2017/06/626244436.jpg)
Understanding big data identity resolution
David Loshin discusses big data identity resolution in a programming and execution environment.
David Loshin discusses big data identity resolution in a programming and execution environment.
David Loshin says simple approaches to identity resolution may not scale on a big data platform as data volumes increase.