A small, North American marketing firm (a division of a much larger international firm that provides data-driven, multichannel marketing solutions) provides its clients with "effective one-to-one marketing and ROI-focused strategies by applying advanced predictive analytics."
Tag: Friday’s Innovation Inspiration
There may be some of you who don't remember this song, but in high school and early college it was one of my favorites. "Get a haircut and get a real job," by George Thorogood and the Destroyers, really spoke to the rebel in me. Most of my rebellious days are behind
I think this DATA step Post-It author may be a bit like my mother. When I was a child, my mother was always coaching me on two things: being independent and being efficient. I believe those are the two traits she considered most admirable in a person. It's little wonder
You can keep track of and report anything with SAS, even motivation - or the lack thereof. This team has developed a portal to analyze and report their ride data. It could just as easily be used for groups who want to work together to lose a few pounds, train
Sometimes, I pick something fun to do with SAS/GRAPH so that I can learn and experiment with some of the more obscure functionality that I'm wanting to master. This is one of those situations. This fun graph allowed me to experiment with crosshatch patterns in maps, overlapping map areas and creating 'holes' in maps.
If you've never lived outside of your own small town, you might not realize that each country has a distinct way of writing and formatting currency and numbers. This can be a real problem when working with data and code - I'll bet some of you are already aware of
How are you determining customer satisfaction? How do you move the needle? This SAS user mines the unstructured data in patient surveys with SAS Text Miner.
When I read the way that this user is working with SAS, I took a look around support.sas.com to find examples to allow you to work with your own data. (Take a look at this.) If this example isn't quite right for you, plug in your own key words.
Big data is one of the hottest topics in business. When you hear those words - BIG Data - you almost surely think of: HUGE financial services firms scoring terabytes of historical and current risk data GLOBAL telecommunications companies mining petabytes of structured and unstructured data INTERNATIONAL retailers repricing hundreds of thousands of products across
What is surface complexation? Everyday I have to look something up on Google or in the dictionary. For example, do you know what a Cthulhu is? I had to search for that term after I tweeted that I thought a SAS surface plot graph was beautiful. Mike Nemecek from SAS
Churn is a huge concern for insurers, credit card providers and telecommunications companies - even utilities. This Post-It Note author says that his company has found a way to reduce customer turnover - churn - by 10 percent using SAS Data Miner.
It's Friday the 13. That can conjure up all kinds of scary thoughts, or you might consider it a lucky day. Which is it for you? This SAS user doesn't rely on luck or chance with his or her important projects. SAS is used to predict failures and outages!
If you live in the US, do you remember the Dunkin Donuts commercial from about 30 years ago. It opens with a devoted donut maker climbing out of bed, saying "It's time to make the donuts." (Donut makers have to get up early so that you and I can have
Today, every organization is running on too few resources - getting it done with fewer people, a reduced budget and less time. Grid computing enables SAS to automatically use a centrally managed grid infrastructure to achieve workload balancing, high availability and parallel processing. Do what once took days in minutes
As you probably remember, this innovation series is really Brainstorming 2.0. I've taken the Post-It Notes that SAS users put on the Innovation Wall and reposted them here to help spark new ideas for using SAS. I'm also adding posts here and there when I have an interview with a customer
The holiday season has just begun here in Cary, North Carolina. My favorite holiday is Christmas, but your's may be another. I'll try to outline some of the ones that are celebrated here and for some of my other global readers - I may miss an important holiday when I try
It's the holiday season again in the US. Every December, many of us break out the holly, mistletoe, fir and SAS software to ring in the Christmas spirit. What's that? Do you mean to tell me that you don't use the world's leading business analytics software to play Jingle Bells! Well,
I've heard it said that perception is everything, but can you really track and measure customer perception in a way that will allow you to effect change? The answer is yes.
~Contributed by Martin L. Olesen I began using SAS 6.04 in 1992 for my own projects and as a teaching assistant. Professionally, I have worked in SAS since 1997, after graduation. I use Base SAS, SAS/STAT and SAS/OR. I work in an Icelandic bank doing credit risk analysis and rating
Now this is the way you sports fans should be thinking of using SAS! Of course there are no real specifics here, but you guys are pretty smart. Here's an older story about using SAS for sports, and I'm sure you've all seen Money Ball by now. Today's series entrant is
Writing is usually very easy for me - I close the door and concentrate on the task at hand. But today, my mind is wandering. Maybe it's the changing season (it's fall in the US) that makes me think of all of the SAS users who might be reading my posts:
In my Friday series about innovation, I've decided to include some personal stories of unusual and unique uses of SAS. Once a month or so, I'll swap out the Post-it Notes for a profile of someone who has used SAS in an innovative way to solve a problem or, like
There are days that I could use code like this to make two of myself. No, that would never work; then I would be bored with so much time on my hands! In this new series, called Friday's Innovation Inspiration, we'll take a look at Post-It Notes from the 2011 Innovation Walls. SAS users filled
Chris Hemedinger, author of the SAS Dummy blog, read last week's Innovation Inspiration post and was reminded of a couple of cool things he'd seen SAS users do. He also told me of one of his most recent rock star moments. (In all fairness to Hemedinger, he didn't call his
I used to get an email with a joke in it every Friday from my former boss, he called it Friday's Funnies. Some were really funny. Some - not so much. Well, I've decided to start my own Friday treat - a new series - called Friday's Innovation Inspiration. I'll be using