Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
Tag: forecasting
Is big data really better?
Why analytic forecasting?
Because you are already halfway there and you should want the entire process to be data-driven, not just the historical reporting and analysis. You are making decisions and using data to support those decisions, but you are leaving value on the table if the analytics don't carry through to forecasting. In the
An intuitive approach to the appropriate use of forecasts
It is a mild summer evening in July at Lake Neusiedl here in Austria. The participants of the traditional YES Cup Regatta are sitting with beer and barbecue chops on the terrace of our clubhouse. The mood is relaxed, and everyone wants to tell their story after two eventful races.