A tecnologia moderna mudou a maneira como as marcas e os consumidores se conectam. Como será a experiência do cliente em 2030? De que forma vão as marcas evoluir para satisfazer as expectativas dos futuros consumidores? Estas são algumas das questões abordadas num estudo recente intitulado "Experience 2030: The Future
I have a clear view on the potential of AI: the true value of AI lies in helping banks to know and understand their customers.
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
In a world of fast, convenient, personalized service, customers expect businesses to go the extra mile to meet their expectations. How can organizations establish closer relationships, especially in crowded markets? With industry disruptors nipping at their heels, established companies are looking for fresh ways to strengthen relationships with new and
Technology is transforming our lives. It's revolutionising the way we buy groceries, send gifts, listen to our favourite music, communicate with loved ones, and much more. Because it's so convenient and ubiquitous, we expect ultra-fast and highly personalised services from all the companies we engage with. As a result, businesses
My last blog post discussed the applications of AI in retail and how retailers were starting to use solutions like image recognition to improve customer experience. However, implementing AI is not without its challenges. This post continues the conversation with Shailesh Jain, Group Head of Analytics at Landmark Group, about
As recent studies have shown, customer experiences within B2B are not living up to the expectations customers have from B2C. With clear benefits such as optimised lead generation, improved loyalty and retention, reduced cost to serve, and stronger organic reach, it is surprising B2C best practices have not yet rubbed