El mundo digital está conformado por datos, que alimentan su ecosistema y abre un campo más de investigación para las empresas. Actualmente no sólo se analiza el comportamiento de los consumidores en las tiendas o a través de estudios de mercado, sondeos, encuestas persona a persona, también se analiza el
Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics. In my role, I focus on demand generation via online channels, both inbound and outbound. As our web footprint has grown, so has our data and its irrevocable bond with digital marketing. As digital
“Within ten to fifteen years, the typical US mall, unless it is completely reinvented, will be a historical anachronism—a sixty-year aberration that no longer meets the publics’ needs, the retailers’ needs, or the community’s needs.” So proclaimed Rick Caruso, founder and CEO of Caruso Affiliated, a retail/commercial real estate development
