So you want to achieve business outcomes, and very likely data and analytics can help. But how? You know what you want to achieve, but you are not experts in data and analytics. We are experts of data and analytics, but we don’t know what you want to achieve. How
Tag: design thinking
Amazon’s foundation in 1994 was the start of big changes in the retail world. It may have taken 20 years for the full effects to trickle down into every sector of retail, but it is now obvious that shopping habits have been turned upside down by the rise of online
The traditional relationship between analytics and creativity might best be described as a state of ‘creative tension’, or perhaps, to put it more crudely, analytics getting in the way of creativity. Steven Hofmans argues that Mad Men need to become Math Men, and this is a journey that is still unfolding.
Opportunity is missed by most people, because it is dressed in overalls and looks like work. I believe this quote by Thomas A. Edison captures the last few months very well. Over the summer, the EMEA team has explored the maturity of IoT amongst major European companies. Here in this