Understand the data for omnichannel
Once you have a data strategy for omnichannel, what's next? Kim Kaluba explains.
Once you have a data strategy for omnichannel, what's next? Kim Kaluba explains.
Kim Kaluba says start the journey toward ominchannel with a data strategy based on governance.
Joyce Norris-Montanari says focus on data quality and governance, privacy and security when providing data on demand.