In my previous post Sisyphus didn’t need a fitness tracker, I recommended that you only collect, measure and analyze big data if it helps you make a better decision or change your actions. Unfortunately, it’s difficult to know ahead of time which data will meet that criteria. We often, therefore, collect, measure and analyze
In his pithy style, Seth Godin’s recent blog post Analytics without action said more in 32 words than most posts say in 320 words or most white papers say in 3200 words. (For those counting along, my opening sentence alone used 32 words). Godin’s blog post, in its entirety, stated: “Don’t measure
A lot of data quality projects kick off in the quest for root-cause discovery. Sometimes they’ll get lucky and find a coding error or some data entry ‘finger flubs’ that are the culprit. Of course, data quality tools can help a great deal in speeding up this process by automating
