If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make
I’ve spent months traveling and speaking to business leaders worldwide about trustworthy AI and responsible innovation. On the nights I laid awake in unfamiliar hotel rooms, wishing my body clock would adjust faster than it was, I found joy in watching local television in local languages. While I don’t understand
It’s hard to get through a day in analytics now without hearing the words interpretability and explainability. These terms have become important in a world where machine learning and artificial intelligence (AI) models are becoming more ubiquitous. However, what do the two terms mean—and more importantly, why do they matter?
