If I were to believe the feedback I get, statisticians are among the most difficult people to work with. What’s more, they’re the only group that should be allowed to work in data analytics. It sounds harsh, but this may explain why big data projects continually fail. Businesses need statisticians who are both
The adoption of data analytics in organisations is widespread these days. Due to the lower costs of ownership and increased ease of deployment, there are realistically no barriers for any organisation wishing to exploit more from their data. This of course presents a challenge because the rate of data analytics adoption
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
