What are the most useful skills a data quality leader can possess? As an editor of an online data quality magazine, I naturally get asked this type of question regularly at events and meetups. My answer may surprise some who are expecting a data-centric response. I firmly believe that sales and
This year’s Polish SAS Forum conference gathered more than 900 enthusiasts of the use of analytics for the generation of innovation. The business session in the Customer Intelligence domain was focused on the methods of meeting the challenge of maximization of revenue while keeping the customers satisfied. Market leaders highlighted
Throughout my 10 years at a leading direct marketing and CRM agency, a chief issue we solved for our clients was what we affectionately referred to as a spaghetti junction. It’s a nickname often given to a massively intertwined road traffic interchange that resembles a plate of spaghetti, like this
