El insumo principal para ganar la confianza de una persona es a través de la reputación. Es una regla universal. Y la base de ese insumo es el conocimiento que se tiene de la otra persona, de sus gustos particulares- e incluso su temperamento- para generar una conexión que permita
Tag: customer intelligence
3 formas de fidelizar a sus clientes en el mundo digital
Beyond the Basics: What’s next in predictive analytics for hotels?
with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but
Marketing analytics lessons from the KGB
“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space