Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social
Retailers are always looking for ways to maximize customer interactions and develop new revenue opportunities, particularly in the face of social and economic challenges. Retail media networks (RMNs) have recently emerged as an attractive investment option for retailers and brands or consumer packaged goods (CPG) companies. Retail media refers to
Profitable growth is at the forefront of manufacturing executives’ minds¹. The math is simple: increase revenue and decrease costs. Easy, right? Unfortunately, getting there isn't that simple. The good news is that analytics can help. The better news is that there’s a new place for manufacturers to discover analytic best
