![](https://blogs.sas.com/content/hiddeninsights/files/2021/08/ariel-pilotto-BzFhirzB7jw-unsplash-1.jpg)
Breaking out of the banking bonus cycle
The rest of society hates bankers’ bonuses—and banks should too. The bonus cycle weakens the business by prioritising short-term profit over sustainable growth. Bankers’ bonuses are a regular target for media outrage, resentment, and calls for reform. Yet what most members of the public don’t realise is that the first