Balance. This is the challenge facing any organisation wishing to exploit their customer data in the digital age. On one side we have the potential for a massive explosion of customer data. We can collect real-time social media data, machine data, behavioural data and of course our traditional master and
Our world is now so awash in data that many organizations have an embarrassment of riches when it comes to available data to support operational, tactical and strategic activities of the enterprise. Such a data-rich environment is highly susceptible to poor-quality data. This is especially true when swimming in data lakes –
Most enterprises employ multiple analytical models in their business intelligence applications and decision-making processes. These analytical models include descriptive analytics that help the organization understand what has happened and what is happening now, predictive analytics that determine the probability of what will happen next, and prescriptive analytics that focus on
