I recently spent two days with an innovative communications customer explaining exactly what SAS analytics can do to help them take their advertising platform to a whole new level. Media meets data resulting in addressable advertising. SAS would essentially be the brain behind all their advertising decisions, helping them ingest
Any look back at analytics in 2017 makes it clear that machine learning and artificial intelligence appear to be the ‘next big things’ that can solve just about any problem, from writing new hit songs to curing disease. Not one to buy into the hype, I became curious as to
In meinem vorherigen Blog bin ich darauf eingegangen, was künstliche Intelligenz (KI) bereits kann – und dass der Hype längst noch nicht in der operativen Realität bei Unternehmen angekommen ist. Letzteres ist eine Erkenntnis der aktuellen SAS Studie „The Enterprise AI Promise: Path to Value“. Was die Umfrage darüber hinaus
