![Why people and process matter, in addition to great technology, in predictive analytics](https://blogs.sas.com/content/subconsciousmusings/files/2013/01/PAL11.jpg)
The increasing use of predictive analytics in mission-critical business decisions and operations brings new challenges to the forefront for many of our customers. Throughout the last year I spoke to many customers about their use of predictive analytics and where they see areas of improvement to achieve even more success