Friday's Innovation Inspiration - Bank of America case study

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Jessica Dunn, Bank of America Vice President

Jessica Dunn, a Bank of America Vice President, helps coordinate the planning, forecasting and performance of the bank's credit card services. In January 2010, the credit card services division began investigating new business intelligence products to help provide more efficient forecasting and more informed business decisions in general. The decision was made to implement SASĀ® 9.2 with the core components of theĀ SAS Business Analytics Framework.

Dunn and her team can now build Olap cubes instead of asking a specialized group to build them - usally taking up to four months for each request. The SAS Enterprise BI Server has been a game-changer for Bank of America... Read the rest of this case study here.

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About Author

Waynette Tubbs

Editor, Marketing Editorial

+Waynette Tubbs is the Editor of the Risk Management Knowledge Exchange at SAS, Managing Editor of sascom Magazine and Editor of the SAS Tech Report. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning 15 years of magazine, marketing and agency work.

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