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Aimee Rodriguez 0
How to find value in customer relationships

Businesses need to know who their customers are, and how much money they should invest in marketing to them. It’s an obvious idea, but it also served as pretty much the sum of my knowledge of Customer Lifetime Value (CLV). That is, until Edward Malthouse came into my life. Ed’s

Maggie Miller 0
Keynote Will Hakes breaks down Analytics 2013

Will Hakes, CEO of Link Analytics, will be wearing several hats at the Analytics 2013 conference on Oct. 21-22. Not only will he be presenting as keynote speaker, but he’ll also be co-chairing the event. I talked to Will from his home base in Atlanta, Georgia about his presentation and

Learn SAS
Jim Simon 7
Importing CSV files into SAS datasets

Sometimes, your first impulse may not be correct, like trading in your practical sedan for a hot 2-seater.  Other times, your first impulse is perfect, as in the examples below. Suppose the automobile data you wish to analyze resides in a CSV file.  Naturally, your first impulse is to import

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