It’s no surprise that the coauthors of the latest Wiley and SAS Business Series book The Executive's Guide to Enterprise Social Media Strategy are extremely socially savvy. David B. Thomas and Mike Barlow really know their stuff.

It may surprise you, however, that author Thomas has unveiled an enticing new video called "The Perfect Valentine’s Day Gift." And yes, it does feature his new book.

If you’ve now found yourself obsessing about The Executive’s Guide to Enterprise Social Media Strategy after watching the video, you can “like” the authors on their book's Facebook page. I’m sure they would welcome your comments with open arms.

P.S. I think Dave is better than the Old Spice model.