Bill Franks’s new book, Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics, has just released.

This book shows how big data is changing the world of analytics; what people, processes, technologies, and mindsets are necessary to succeed in analytics in this new era; what trends are developing that will change how businesses do analytics as big data alters the scale of the inputs and growing requirements change the scale of the outputs; and how to think bigger in terms of what analytics can do for a business.

Franks is Chief Analytics Officer for Teradata's global alliance programs, providing insight on trends in the Advanced Analytics space and helping clients understand how Teradata and its analytic partners can support their efforts. He also oversees the Business Analytic Innovation Center, which is jointly sponsored by Teradata and SAS and focuses on helping clients pursue innovative analytics.

“I thought it was important to have a business-focused book that that pulled the important themes together around big data – in one place, and in a format that both business and analytic professionals can easily understand,” said Franks. “I wanted to provide relevant insight with tangible advice and action steps on how to put big data sources and analyses to work for business.”

Learn more about Bill Franks, read a free chapter, then buy the book to learn how to drive analytical innovation at your organization and improve your business.