Tag: data mining

Jonathan Hornby 0
Quality first

Sooner or later, whatever brand of car you drive, you’ll probably get a recall. According to Automotive Recalls for Consumers, there were 14 cars on the list as of 10 May 2010 … some higher profile than others. Not surprising given the complexity of cars these days – there can

Jonathan Hornby 0
Retention and Growth

We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest

Steve Polilli 0
Data, analysis key to Obama campaign

I had never worked in a political campaign before walking into the local Obama office this Election Day and asking how I could help, so my perspective is limited. But everyone tells me that this was a watershed year for use of data-driven technology at the grassroots level. I agree;