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Marinela Profi
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Global AI & GenAI Marketing Strategy Lead, SAS

Marinela Profi is the Global AI & GenAI Lead at SAS. Leveraging her extensive background in data science, Marinela brings a unique perspective that bridges the realms of technology and marketing. She drives AI implementation within Banking, Manufacturing, Insurance, Government and Energy sectors. Marinela has a Bachelor’s in Econometrics, a Master of Science in Statistics and Machine Learning and Master’s in Business Administration (MBA). She enjoys sharing her journey on LinkedIn, and on the main stage, to help those interested in a career in data and tech.

Artificial Intelligence | Innovation
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SAS® Viya® Copilot: Your AI assistant for new levels of productivity with data and AI

We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we’re excited to introduce SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform,

Artificial Intelligence | Fraud & Security Intelligence | Innovation
Marinela Profi 2
Understanding the components of an AI agent: A five-step life cycle

AI agents are the tech trend of the moment. It is promising to reshape industries, streamline operations, enhance customer experiences and drive smarter decision-making in ways we couldn’t have imagined just a few years ago. As businesses, leaders, and innovators, it’s vital to understand how these systems actually function, not

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