Author

Marinela Profi RSS
Global AI & GenAI Marketing Strategy Lead, SAS

Marinela Profi is the Global AI & GenAI Lead at SAS. Leveraging her extensive background in data science, Marinela brings a unique perspective that bridges the realms of technology and marketing. She drives AI implementation within Banking, Manufacturing, Insurance, Government and Energy sectors. Marinela has a Bachelor’s in Econometrics, a Master of Science in Statistics and Machine Learning and Master’s in Business Administration (MBA). She enjoys sharing her journey on LinkedIn, and on the main stage, to help those interested in a career in data and tech.

Artificial Intelligence | Innovation

Businesswoman using technology smart chatbot AI

Marinela ProfiMay 2, 2025 1

SAS® Viya® Copilot: Your AI assistant for new levels of productivity with data and AI

We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we’re excited to introduce SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform,

English

Artificial Intelligence | Innovation

Two colleagues with a tablet walking and talking.

Marinela ProfiMarch 11, 2025 0

AI agent governance: The new frontier of trustworthy AI

As AI agents gain autonomy, who governs their actions? How do we ensure they align with human values, ethical standards, and legal frameworks? The urgency of governance for AI agents AI is no longer just a tool – it is becoming an actor in decision-making processes. From AI research assistants

English

Artificial Intelligence | Fraud & Security Intelligence | Innovation

Hands using laptop with AI agents screen in blue tones, focused digital work, machine learning, artificial intelligence, programming and software development concept.

Marinela ProfiMarch 7, 2025 2

Understanding the components of an AI agent: A five-step life cycle

AI agents are the tech trend of the moment. It is promising to reshape industries, streamline operations, enhance customer experiences and drive smarter decision-making in ways we couldn’t have imagined just a few years ago. As businesses, leaders, and innovators, it’s vital to understand how these systems actually function, not

English

Artificial Intelligence | Innovation

Marinela ProfiFebruary 27, 2025 0

Why decision intelligence matters more in the age of AI agents

As AI agents gain autonomy, the ability to make informed, strategic decisions – at scale – becomes mission-critical. AI has evolved rapidly. We started with rule-based automation and then moved to machine learning models. Then 2023 was the year of ChatGPT, and 2024 was the year of multi-modal AI. We’re now

English

Analytics | Artificial Intelligence

Marinela ProfiJanuary 22, 2025 0

Learn how to prevent data leakage in your large language models

What happens if an employee unknowingly enters sensitive information into a public large language model (LLM)? Could that information then be leaked to other users of the same LLM? For example, if you ask ChatGPT or Claude to read and summarize a confidential contract, a patient record or a customer

English

Artificial Intelligence | Data Management

Marinela ProfiNovember 15, 2024 0

We’re in our developer era

Fearmongers would have you believe that AI will replace us, but I truly believe there has never been a better time in history to be a developer. With the advance of artificial intelligence into generative AI (GenAI) and enhanced computing power, we stand on the brink of a new era

English

Artificial Intelligence | Predictions

Marinela ProfiOctober 24, 2024 0

Productivity revolution: 4 strategic areas generative AI can transform organizations

Remember the first time you held a smartphone in your hand? It wasn’t just a fancy phone – it was the beginning of a revolution. Before smartphones, we used separate calls, cameras, emails, and navigation devices. But almost overnight, this gadget transformed everything: how we communicate, consume media, work and

English

Analytics | Predictions

Marinela ProfiSeptember 23, 2024 1

9 truths you should know about GenAI before jumping in

Before rushing to invest in generative AI (GenAI), organizations must pause and take a step back. GenAI is powerful and has shown potential to revolutionize multiple industries – but it’s not a silver bullet. Now that we’ve finally gotten past the hype phase, it’s time to look at the realities

English

Artificial Intelligence | Data Management

abstract image of multi-colored data funnel

Marinela ProfiJuly 19, 2024 0

The one constant in our AI future? Data

With all the technology changes coming in the next five years, what should organizations invest in first? The innovations keep coming and so do the 3 a.m. night sweats for decision makers. “How will we catch up when technology seems to change overnight, nearly every night?” It’s a surprisingly common

English

Artificial Intelligence

Marinela ProfiMarch 14, 2024 0

The importance of data quality for large language models

Data quality is a cornerstone for integrating large language models (LLMs) into organizations. The adage "garbage in, garbage out" holds particularly true here. High-quality data is the lifeblood that ensures the accuracy, relevance, and reliability of the model's outputs. In a business context, this translates to insights and decisions that

English

1 2 Next

Blogs

Blogs

Author