Author

Lonnie Miller
RSS
Principal Industry Consultant

Lonnie Miller is the Principal Industry Consultant for the automotive sector at SAS. He focuses on market opportunities and risks with emerging technology and competitive market dynamics in the auto industry while advising how to leverage analytical approaches to improve connected vehicle, smart mobility and customer experience strategies. Prior to joining SAS, Lonnie held a variety of senior leadership roles with R. L. Polk & Co. (now IHS Markit). This included leading the company’s Loyalty Management Practice, their Marketing and Industry Analysis unit and the company’s Analytical Solutions team. Lonnie holds a B.B.A. in Marketing from The University of Michigan-Flint and a M.A. in Advertising from Michigan State University. You can find him on LinkedIn at https://www.linkedin.com/in/lonniemiller.

Analytics | Customer Intelligence | Internet of Things
Lonnie Miller 0
Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

Analytics | Customer Intelligence | Internet of Things
Lonnie Miller 1
How to monetize connected vehicles with analytics and mobility services

For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used