![How much, How soon, How certain](https://blogs.sas.com/content/sascom/files/2010/07/Competing-on-Value.jpg)
The best business book I’ve ever read (or at least the best by someone not named “Drucker”) has been “Competing on Value” by Mack Hanan and Peter Karp. Not trendy or full of consultant-speak buzzwords, first published in 1991, it’s simple, direct approach has stood the test of time, even