Greg leads SAS' Global Retail Product Marketing group with over 20+ years of Retail, CPG, and Telco industry experience. Over his career he has worked with major global clients specializing in Merchandising & Supply Chain Analytics and Customer Insight solutions.
This Is the third and final installment of a series of posts discussing promising use cases in retail and the benefits of adopting IoT technologies in 2019. What will be the ground-breaking new application of IoT and analytics that drives an epiphany and spurs widespread adoption? In previous posts, I discussed
This Is the latest installment in my series of posts dedicated to describing IoT applications in retail. Why do I want retailers to move more quickly in their widescale adoption of IoT in the coming year? Because I'm confident they'll see results, and these use cases help explain how. As
Whether you're reading industry articles about smart tags or analyst reports about inventory tracking, you've probably noticed an uptick in coverage on the adoption of IoT (and RFID) in retail. Since I've been following these topics for awhile, I've decided to dedicate a series of posts on the ways IoT can be used
Smart retailers know that omnichannel customer experience isn't just about marketing anymore. It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive
Until recently state-of-the-art for trade area analytics still meant analyzing historical store sales by location, together with some Nielsen market data to select merchandise assortments and allocation. Contrast that with the upcoming holiday season where retailers know where and how demand is initiated, and use that new understanding to create
