Author

Courtney Peters
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Senior Marketing Specialist

Hello, I am Courtney Peters. I’m a working mom of two kids and two dogs and have worked in Marketing for SAS for almost three years, designing lead generation and promotional campaigns with our small and midsize business division. Before SAS, I worked in telecommunications, for a big blue company (wink, wink) and did a stint at a small software company. Having grown up in Massachusetts and attended Northeastern University in Boston, I pull hard for the Red Sox and the Patriots, AND whoever is playing against any NY team. I get my energy from working out, drinking coffee and being outside in this amazing state of North Carolina.

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Small Business Saturday is worth celebrating

To read more ongoing tips and insights for small and midsize businesses, follow our SAS4SMB blog series or visi SAS for Small and MidSize Business . When we take the pulse of the economy, small businesses are often overlooked. Why is that? Is it their size? The lack of a

Analytics
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3 ways to improve customer loyalty with analytics

It’s no secret that analytics helps large organizations determine what offers are best for their customers and their business, but can powerful analytics be harnessed for small and medium business success? For the answer, I turned to Oberweis Dairy, a 90-year-old mid-sized business that has grown from a family-owned dairy farm

Courtney Peters 0
5 things I learned from leading entrepreneurs

I recently had the good fortune to travel to Phoenix, AZ, for the Inc. 500|5000 Conference & Awards, the must-attend event for the nation’s leading entrepreneurs. It is just that. Talk about inspiring!  In attendance were some of the most amazing people I have ever encountered -- folks who are

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Business analytics at the height of fashion

Not too long ago, I had the privilege of hearing David Zucker, Chief Marketing Officer for the Gilt Groupe, speak at a SAS Small to Midsize Business (SMB) Breakfast Event titled, “Discover the power of business analytics over coffee.” David opened his presentation with a video highlighting the excitement Gilt