Author

Courtney Peters
RSS
Senior Marketing Specialist

Hello, I am Courtney Peters. I’m a working mom of two kids and two dogs and have worked in Marketing for SAS for almost three years, designing lead generation and promotional campaigns with our small and midsize business division. Before SAS, I worked in telecommunications, for a big blue company (wink, wink) and did a stint at a small software company. Having grown up in Massachusetts and attended Northeastern University in Boston, I pull hard for the Red Sox and the Patriots, AND whoever is playing against any NY team. I get my energy from working out, drinking coffee and being outside in this amazing state of North Carolina.

Analytics
Courtney Peters 0
3 ways to improve customer loyalty with analytics

It’s no secret that analytics helps large organizations determine what offers are best for their customers and their business, but can powerful analytics be harnessed for small and medium business success? For the answer, I turned to Oberweis Dairy, a 90-year-old mid-sized business that has grown from a family-owned dairy farm