Cameron McLauchlin is the global lead for industry product marketing for SAS’ business within the life sciences industry. In this role, she manages global marketing and sales enablement initiatives, with an emphasis on developing consistent and effective messaging to promote the benefits of SAS solutions to customers. Prior to joining SAS, Cameron worked in ad agency account management for 13 years where she led marketing, branding and business development initiatives for a variety of clients in health care and pharma. Her specialties include strategic planning and persona-driven message development. She is also a seasoned marketing project manager with experience across a wide range of tactics including traditional and digital advertising, sales collateral, email marketing, website development and tradeshow activation. Cameron has a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.
Safety, efficacy, speed and costs must all be prioritized and balanced in the delivery of life-changing therapies to patients. A drug that's quickly and cost-efficiently delivered to market, but isn’t effective and safe is unacceptable. An effective, safe drug that doesn’t get to patients in time to save lives has
One of the key health trends we’ll continue to follow in 2019 is the flood of medical and personal data that, if managed and analyzed properly, could help health care organizations provide better care, life sciences companies deliver better therapies and individuals make smarter lifestyle choices. Sounds great, but there
The first person to live to 150 has already been born. When I first heard this controversial idea, popularized by biomedical gerontologist Aubrey de Grey of the SENS Research Foundation, it gave me chills. It’s amazing to think we could have 50 more years to spend with loved ones and
The potential for artificial intelligence (AI) and the Internet of Things (IoT) to transform the way health care and therapies are delivered is tremendous. It’s not surprising that the health care and life sciences industries are being flooded with information about how these new technologies will change everything. While it’s
I love my job, but I am not a morning person so I need a bit of inspiration to get out of bed. I’ve been a marketer for more than 15 years, and that inspiration has never been easier to find than since I joined SAS as an industry marketer
