Cameron McLauchlin is the global lead for industry product marketing for SAS’ business within the life sciences industry. In this role, she manages global marketing and sales enablement initiatives, with an emphasis on developing consistent and effective messaging to promote the benefits of SAS solutions to customers. Prior to joining SAS, Cameron worked in ad agency account management for 13 years where she led marketing, branding and business development initiatives for a variety of clients in health care and pharma. Her specialties include strategic planning and persona-driven message development. She is also a seasoned marketing project manager with experience across a wide range of tactics including traditional and digital advertising, sales collateral, email marketing, website development and tradeshow activation. Cameron has a BA in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.