Kevin Hillstrom poses some good questions about corporate blogging in this scenario:

This morning, your strategic issue is the development of a corporate blog. Your executive team has many points of view ... How would you navigate these differing points of view? Given the information offered here, what would you decide --- blog, or no blog? If you decided to have a blog, which Executive would you support, and why?

Clearly, we decided to blog. And thankfully, we didn't have this many competing interests to consider. In fact, the general feedback I've received regarding this blog has been in one of two camps:

• "Sure, go for it - but check with marketing."
• "Is this one of those blog things?"

Answers: We did. And it is!

The main goal of this blog - at the moment - is to create a two-way communication channel between the sascom editorial team and our readers (I say at the moment because I know these things are always evolving).

As we start to promote this blog over the next few weeks in SAS magazines and newsletters, I hope our readers will consider our invitation to "join the conversation," and jump in to comment or leave trackbacks. Don't be shy. We look forward to hearing from you.