Author

Per Hyldborg
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Director Global Marketing, Head of Messaging & Content

Per serves at the messaging & content coalface for SAS globally. He is comfortable across the spectrum of expertise, from steering C-suite leaders on messaging strategy to mentoring new hires on the art of storytelling. Per’s writing reflects his ability to keep an open mind to new ideas while being faithful to underlying objectives

Internet of Things
Per Hyldborg 0
Ahead of the IoT curve?

Opportunity is missed by most people, because it is dressed in overalls and looks like work. I believe this quote by Thomas A. Edison captures the last few months very well. Over the summer, the EMEA team has explored the maturity of IoT amongst major European companies. Here in this