Leonora Gouveia has over 15 years of experience working as a Martech Consultant within Banking, Retail, B2B & Telco industries. More recently before joining SAS she worked closely with Media and Marketing teams at Dunnhumby where she learned a lot about retail and advertising propositions. She is passionate about problem-solving and helping companies to successfully engage with their customers. Mother of two daughters, she has a busy agenda but still can find some time to exercise, try a DIY project, read or watch series after they are in bed.
Many organisations that have invested in customer data platforms (CDPs) face new challenges that demand innovative solutions. As businesses strive to optimise their marketing efforts, they meet hurdles such as rising costs, limitations on channel integration, and the inability to empower marketers to deliver advanced segmentation. In conversations with customers,
Customers are more demanding than ever before. An effect of the pandemic is that brands had to go digital at any cost to survive and one of the side effects from this was an increase in customer personalization demand. Email inboxes are full of emails from all possible brands –
