Alena Tsishchanka is an Insurance Practice Leader for SAS in EMEA. She works with customers and partners to analyze business processes, understand trends and issues and introduce innovative business analytics solutions. In particular, Alena provides functional and technical advice on how analytics applications could deliver real business value to customers in the insurance industry. One of her key goals is to create mutually beneficial customer connections and to establish collaborations across geographies.
An ideal quartet formation of a rock band consists of a voice, an electric guitar, a bass, and a drum kit. What else do we need to enjoy our favorite tunes and get inspired? There's another great quartet that could bring you fresh ideas and that is the insurance industry.
Today’s customer really expects a truly extraordinary customer experience. That means that your company, your brand and the experiences you provide are not just in competition with people in your category. They’re in competition with people like Amazon, Uber and Starbucks, who have managed to make the mobile device a
The coronavirus pandemic has changed many things in many industries – and not always in the most obvious way. Insurance companies have seen both fewer claims and fewer sales. As a result, many have realised that the process of digitisation, often started slowly before lockdown, must now be accelerated. More,
Alena caught up with Pedro Peleja, Technology Transformation Director at Una Seguros, to talk about digital transformation.
As companhias de seguros enfrentam diferentes exigências por parte dos clientes e num cenário cada vez mais fraturante e competitivo. Na verdade, elas precisam de ser capazes de usar os dados e o conhecimento, de forma rápida e eficaz, para se manterem na linha da frente. Durante a crise do
In my previous post, I suggested that it was possible to provide a road map that would help with the introduction of artificial intelligence, advanced analytics and machine learning into insurance companies. This post outlines the process. Start at the beginning The first area to address is applications where the
The increased availability of data is opening up a new world of analytics to insurance companies. There are both new sources of data and also increased volumes of information, and together, these are being used to generate insights and influence decision making. This post, the second in a series on
Instant insurance, insurance on demand and real-time customer engagement are the buzzwords of the moment. These concepts are also, however, a real breakthrough in the insurance business. They describe new products and services that are strongly oriented to customer needs and follow their evolution throughout the life cycle. These changes
The Insurance Distribution Directive (IDD) comes into force in October this year. It is expected to have a wide-ranging impact on the insurance industry, because it fundamentally changes the focus of insurers from products to customers. This requires a radical rethink about how insurers do business. And as companies from
