Understand why managing your data is essential for analytics
![How Santa uses data quality to wrap up Christmas santa uses data quality to wrap up christmas](https://blogs.sas.com/content/datamanagement/files/2016/12/123318156.jpg)
"Two weeks to go," Santa said to himself, with millions of toys stacked up on the shelves. Each year worry hit at the same time – "How do I get the right toy to the right child without losing my mind?" Though Old St. Nick didn't have a computer science degree, deep down