Tag: data management

Matthew Magne 0
Three pillars of better business outcomes: information management, analytics, and campaign optimization

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these

Alison Bolen 0
Big data reality check

I'm always a fan of moving beyond the buzz, so the new research from Nucleus Research, "Big Data: Beyond the Buzzwords," caught my eye. Besides providing a quick, simple definition ("big data is all about creating, analyzing, and managing large data sets"), The 3-page report does a nice job distilling

Mark Troester 2
Prove It!

I was fortunate to participate in the SAS Power Series event that was held in Minneapolis recently. This event brought together seasoned analytic users from a variety of companies to share their experiences, successes and challenges as they strive to leverage analytics to help drive their business. Although the business

Becky Graebe 1
"It's not possible, but what if it were ..."

As big data grow beyond buzzwords, leading organizations are looking to innovators who understand the possibilities and can help them do something useful with all that information. Yesterday at The Economist's Ideas Economy: Information conference being held in Santa Clara, California, attendees heard from some of the industry’s most knowledgeable

Alison Bolen 2
What type of big is your data?

The basic big data problem is simple to understand: we create too much data to store and analyze it all. The problem gets bigger, however, when you consider the related factors: our problems themselves are getting bigger, the analytics needed to solve them are more complex and the data is

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