![MDM intersections, Part 1: Data quality crystal ball against mountains repesents data quality and MDM](https://blogs.sas.com/content/datamanagement/files/2016/06/608946079.jpg)
Master data management (MDM) is distinct from other data management disciplines due to its primary focus on giving the enterprise a single view of the master data that represents key business entities, such as parties, products, locations and assets. MDM achieves this by standardizing, matching and consolidating common data elements across traditional and big