Learn how marketing analytics is redefining the customer experience
![Integrated marketing management: orchestrate, then interact](https://blogs.sas.com/content/customeranalytics/files/2013/06/imm_orch_interaction.png)
This blog post focuses on clarifying what's important in integrated marketing managment, as shown in the second of three sections, titled Orchestration and Interaction. Often when I mention this product category – I receive perplexing looks due to the name we have given to this section in the full IMM visual. Previously we