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![How localization helps retailers with millennials](https://blogs.sas.com/content/customeranalytics/files/2015/10/Armani-Tux.jpg)
Recently I read an article on National Retail Federation's "Halloween Headquarters" that 1 out of 6 millennials will dress up their animal for Halloween versus 13% of adults. With the rise in cat lovers and hipsters, I wasn’t surprised. I’m not going to lie, I once had a Pomeranian named Armani