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John BallaDecember 30, 2015 0

The elephants to watch out for in 2016

I get the most interesting insights from questions my kids ask me about my work. Why? Because they know very little about big data or analytics, and the questions they ask are sometimes about things that I’ve taken for granted. Every time that happens, it reminds me that the questions you

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Customer Intelligence

Suneel GroverDecember 21, 2015 0

Forecasting, goal-seeking, and magical stories for digital analytics

Although the title of this blog posting has all the ingredients to attract the eyes of an analyst, the content is targeted for all personalities of a digital marketing organization. Before we jump into the marketing analytic use case regarding forecasting, scenario analysis, and goal-seeking for digital analytics, let's spend some time

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Customer Intelligence

Suneel GroverDecember 8, 2015 1

Making the case for algorithmic digital attribution

Broadly speaking, the holy grail of digital media measurement is to analyze the impact and business value of all company-generated marketing interactions across the complex customer journey. In this blog post, my goal is to take a transparent approach in discussing how data-driven marketers can progress past rules-based attribution methods, and make the business case for leveraging algorithmic applications.

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Customer Intelligence

Multiple offers over many channels to millions of customers - a typical enterprise marketing scenario.

Steven HofmansDecember 4, 2015 0

Five steps to omni-channel marketing – step 4

As a customer intelligence adviser, my work exposes me to a wide range of organisations with various marketing challenges and available resources. One of the common themes that have emerged is omni-channel marketing as a business imperative. Changes in the ways customers engage with brands across an explosion of channels

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Customer Intelligence

Shopping cart moving quickly in a store.

Adrian CarrNovember 25, 2015 1

Event driven marketing – is it missing the customer drivers?

As we all know, marketing today is moving fast (although everyone was saying that in 2005, and will be in 2025!) Currently, one of the “accelerators” is that of digital marketing, with real time event driven campaigns being one of the latest mantras. For example when a customer puts something

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Retail

Customer Intelligence

Picture of a random teenager (my son) on his mobile phone.

John BallaNovember 20, 2015 3

18 fun and handy facts about email marketing

I have the hardest time getting my teenagers to use email. It's a generational thing that all parents probably contend with, and for marketers, it points to the growing importance of social media and mobile apps in the marketing mix. But unless teenagers comprise your largest target market, there's one enduring

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Customer Intelligence

Andrew FowkesNovember 16, 2015 0

Retailers facing most unpredictable Christmas ever

Once upon a time, the festive countdown began when towns and cities switched on their Christmas lights. We all sat at home, eagerly waiting for Christmas adverts to debut. Retailers could plan based on the number of weekends left until Christmas. But last year, all that changed – the Black

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Retail

Customer Intelligence

Suneel GroverNovember 10, 2015 1

Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

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Customer Intelligence

Suneel GroverNovember 3, 2015 2

Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,

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Customer Intelligence | Data Management

Wilson RajOctober 29, 2015 2

Data privacy can be a trick or treat

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data

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