People have been talking about "the Oprah effect," the sudden increase in Twitter users spurred by Oprah Winfrey's very public first tweet: HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY. (Someone I'm sure has told her since that using all caps means you're shouting. But hey, maybe
So Skittles threw in the towel. They didn't have the stomach for profanities and racial slurs showing up on their "homepage," which they had given over to a Twitter search page showing real-time results for "Skittles." When I wrote about this yesterday, I was thinking of it as a bold
One of the conversations we've had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as
I'm certainly not the first person to give reasons why I choose not to follow people on Twitter, but there are a few Twitter habits (twabits?) that particularly annoy (twannoy?) me, in addition to the habit of making up new words by tacking a "tw" on the front (tweologizing?). 1. You aren't
