![Striving for relevance with empowered customers](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Striving for relevance with empowered customers
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my