Tag: Marketing Data Management

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a