![Four marketing lessons from Microsoft's Bing it On campaign](https://blogs.sas.com/content/customeranalytics/files/2013/10/1-Bing-it-On.jpg)
Who doesn't love a side-by-side taste test? You get to choose for yourself - awesome! For me, the ultimate taste test is the Pepsi Challenge (Pepsi Cola vs. Coca-Cola), a key feature of the "Cola Wars" since 1975. It's very simple and very effective - even for the audience. So for