Who doesn't love a side-by-side taste test? You get to choose for yourself - awesome! For me, the ultimate taste test is the Pepsi Challenge (Pepsi Cola vs. Coca-Cola), a key feature of the "Cola Wars" since 1975. It's very simple and very effective - even for the audience. So for
It’s very telling that every Walmart greeter has an inviting phrase emblazoned across the back: “How may I help you?” That simple question and the presence of the greeters in the stores speaks eloquently to the customer-centricity of Walmart, which has been instilled in their organizational culture from the very
Have you ever tried to find something quickly in a book? Say it's a book you've never read before - how do you approach it? You look first for the table of contents, right? We've all done it hundreds of times - if you scan the table of contents, you should quickly figure out what
My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine." And my retort is usually, "I learned early to understand exactly who's the boss." Fortunately, it wasn't exactly like that, but we both agree we each started out
With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop
I don’t want to have a relationship with a marketing department. I don’t want to be your friend. I don’t want to engage in conversation with you. I feel no loyalty towards you. When I say I like you I’m not entirely sincere. And yet I chose to share an enormous amount of my life with
While traveling in Europe last month, I noticed that Coca-cola bottles were being sold with different peoples' names on them. I was intrigued enough to take a few pictures, and then I started looking for coke advertisements to see if I could pick up on a broader campaign. While it piqued my interest,
Marketers – like most people – like to see their accomplishments in some sort of visual representation. We are a profession who lives in PowerPoint, prezi or some other sort of tool that makes what you are working on look really, really good – sometimes – better than it really
As a somewhat healthy and active guy, I pay attention to — and sometimes shake my head at — product packaging that boasts “40 percent less fat” or “all natural ingredients.” When you look at the fine print, it tells a more complete story. Yes, there might be a percentage
Having the right perspective matters in marketing. In particular, having the big picture view in mind while focusing on issues at hand or dealing with specific parts of the marketing function allows us to quickly prioritize tasks or even whole projects. I am sure we would all agree that marketing has become a complex
