![Using customer data to deliver meaningful experiences Use analytics to know what a meaningful experiences is](https://blogs.sas.com/content/customeranalytics/files/2015/02/Customer-Experience2.jpg)
“Welcome to Panera! What can I get for you today?” the eager associate asks. “A bowl of chicken noodle soup with a side of bread, please. Oh! And a large ice tea. For here.” She swipes my Panera card and looks up smiling, “Happy birthday, Analise! For your birthday you