There is some debate about the extent to which the internet of things (IoT) is affecting customer intelligence. We have the potential for something new: IoT could mark the end of segmented marketing and the start of “momentary marketing”’. But is this really happening yet? Current deployments give us some
I get the most interesting insights from questions my kids ask me about my work. Why? Because they know very little about big data or analytics, and the questions they ask are sometimes about things that I’ve taken for granted. Every time that happens, it reminds me that the questions you
As we all know, marketing today is moving fast (although everyone was saying that in 2005, and will be in 2025!) Currently, one of the “accelerators” is that of digital marketing, with real time event driven campaigns being one of the latest mantras. For example when a customer puts something
Two topics seem to be top of mind this year…the long awaited “Star Wars, The Force Awakens” and the “Internet of Things.” Being a fan of both, I think there are some striking parallels to think about. So here is a mashup of Star Wars references to describe the Internet
You may not have known it, but April 9 is Internet of Things Day – a day touted by its organizers as a worldwide event bringing together makers, entrepreneurs, industry leaders and citizens to discuss, design and develop the emerging Internet of Things (IoT). While it doesn’t have quite the
Today's customers want consistent interactions and experiences with your organization, and increasingly they expect personalization and real-time relevance. A major catalyst behind those customer dynamics is mobile devices. The sheer size of the mobile market is enough to take notice, but an increasingly important factor is the proportion of smartphones & tablets and the
Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is
Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience
Kicking off the new year is a great time to assess what's worked and what hasn't, take inventory, check assumptions and do other things to prepare you for a fresh new year. It's also a perfect time to get a broader perspective on world events and what might happen in 2015 that
Decades of Westernized television and cinema have featured fantastic imagined car technologies, including many that now actually exist. Think of the autonomous car from Knight Rider and today’s self-parking capabilities. Or the ongoing James Bond series with tracking devices that resemble the well-established GPS systems in our cars, phones and
