![What can the creatives learn from the statisticians? Art and science blend naturally in nature.](https://blogs.sas.com/content/customeranalytics/files/2015/05/The-Golden-Ratio-in-Nature-4.jpg)
Clever words, beautiful imagery and exciting creativity have long been marketing’s domain. But an alternative view of the world has emerged and is creating a divide. With the rise of big data, relentless objectivity and the unceasing quest for measurement we must welcome the data scientist. Surely all true marketers